
Design Services
In user interface design, we combine research insights with design techniques, visualize them, and make strategic design decisions. With this approach, we bring our designs to life, ensuring they are both user-friendly and functional.
User Journey Map

The Aim of the Technique
The User Journey Map visualizes a user's interactions with a product or service step by step, helping us understand their experiences, emotions, and challenges. This map enables us to make and develop strategic design decisions that will improve the user experience.
Our Approach
At UTRLAB, we use the User Journey Map technique to map out all of a user's interactions with a product or service, their emotions, and the challenges they face, step by step. This comprehensive analysis helps us better understand users' needs and allows us to make strategic decisions in the design process that will improve the overall experience.
Our Application Processes
When creating the User Journey Map, we first focus on the goals and needs of the user profile we have defined. Then, we identify the steps where the user interacts with the product or service and map out their emotions and experiences at each stage. In this process, we pinpoint each "touchpoint" the user interacts with and analyze its impact on the user based on research data. By identifying the challenges faced during the journey and opportunities for improvement, we highlight areas in the process that need enhancement. Finally, we present the user journey as a visual map, which guides us in making strategic decisions during the design process, keeping the user at the center.
Contribution to Our Business Goals
The User Journey Map allows for strategic improvements based on user needs by analyzing the user experience step by step. At UTRLAB, we focus on enhancing the quality of the experience at each step while increasing the effectiveness of the product or service. By improving the quality of the experience, we aim to boost customer satisfaction and loyalty, creating stronger competitive advantages.
User Journey Map

The Aim of the Technique
The User Journey Map visualizes a user's interactions with a product or service step by step, helping us understand their experiences, emotions, and challenges. This map enables us to make and develop strategic design decisions that will improve the user experience.
Our Approach
At UTRLAB, we use the User Journey Map technique to map out all of a user's interactions with a product or service, their emotions, and the challenges they face, step by step. This comprehensive analysis helps us better understand users' needs and allows us to make strategic decisions in the design process that will improve the overall experience.
Our Application Processes
When creating the User Journey Map, we first focus on the goals and needs of the user profile we have defined. Then, we identify the steps where the user interacts with the product or service and map out their emotions and experiences at each stage. In this process, we pinpoint each "touchpoint" the user interacts with and analyze its impact on the user based on research data. By identifying the challenges faced during the journey and opportunities for improvement, we highlight areas in the process that need enhancement. Finally, we present the user journey as a visual map, which guides us in making strategic decisions during the design process, keeping the user at the center.
Contribution to Our Business Goals
The User Journey Map allows for strategic improvements based on user needs by analyzing the user experience step by step. At UTRLAB, we focus on enhancing the quality of the experience at each step while increasing the effectiveness of the product or service. By improving the quality of the experience, we aim to boost customer satisfaction and loyalty, creating stronger competitive advantages.
USER JOURNEY MAP
DESIGN
USER JOURNEY MAP
DESIGN
KULLANILABİLİRLİK TESTLERİ
ARAŞTIRMA


Meet Us for Solutions That Will Take Your Projects into the Future!
Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!

Meet Us for Solutions That Will Take Your Projects into the Future!
Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!

Become Our Participant
Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!

Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)
UTRLAB R&D User Research Design Consulting Trade Limited Company
For the User Information Text under the 'Personal Data Protection Law click here.
Become Our Participant
Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!

Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)
UTRLAB R&D User Research Design Consulting Trade Limited Company
For the User Information Text under the 'Personal Data Protection Law click here.
Contact Us
Technopark Office:
METU Technopark Galyum Building B-14 06800 Ankara
User Experience Design / Testing Center 3178th Street No: 20, Yaşamkent / Ankara
Tel : +90 (312) 210 16 07
Fax : +90 (312) 210 18 72
Our Services

Representative in Turkey
© 2025 UTRLAB. All Rights Reserved.
Contact Us
Technopark Office:
METU Technopark Galyum Building B-14 06800 Ankara
User Experience Design / Testing Center 3178th Street No: 20, Yaşamkent / Ankara
Tel : +90 (312) 210 16 07
Fax : +90 (312) 210 18 72
Our Services

Representative in Turkey
© 2025 UTRLAB. All Rights Reserved.
Meet Us for Solutions That Will Take Your Projects into the Future!
Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!

Meet Us for Solutions That Will Take Your Projects into the Future!
Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!


Become Our Participant
Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!
Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)
UTRLAB R&D User Research Design Consulting Trade Limited Company

Become Our Participant
Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!
Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)
UTRLAB R&D User Research Design Consulting Trade Limited Company
© 2025 UTRLAB. All Rights Reserved.

Representative in Turkey
Our Services
© 2025 UTRLAB. All Rights Reserved.

Representative in Turkey
Our Services
Meet Us for Solutions That Will Take Your Projects into the
Future
Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!


Become Our Participant
Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!
Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)
UTRLAB R&D User Research Design Consulting Trade Limited Company


USER JOURNEY MAP
DESIGN
Design Services
In user interface design, we combine research insights with design techniques, visualize them, and make strategic design decisions. With this approach, we bring our designs to life, ensuring they are both user-friendly and functional.
Our Services
Select
Our Services
Select
User Journey Map

The Aim of the Technique
The User Journey Map visualizes a user's interactions with a product or service step by step, helping us understand their experiences, emotions, and challenges. This map enables us to make and develop strategic design decisions that will improve the user experience.
Our Approach
At UTRLAB, we use the User Journey Map technique to map out all of a user's interactions with a product or service, their emotions, and the challenges they face, step by step. This comprehensive analysis helps us better understand users' needs and allows us to make strategic decisions in the design process that will improve the overall experience.
Our Application Processes
When creating the User Journey Map, we first focus on the goals and needs of the user profile we have defined. Then, we identify the steps where the user interacts with the product or service and map out their emotions and experiences at each stage. In this process, we pinpoint each "touchpoint" the user interacts with and analyze its impact on the user based on research data. By identifying the challenges faced during the journey and opportunities for improvement, we highlight areas in the process that need enhancement. Finally, we present the user journey as a visual map, which guides us in making strategic decisions during the design process, keeping the user at the center.
Contribution to Our Business Goals
The User Journey Map allows for strategic improvements based on user needs by analyzing the user experience step by step. At UTRLAB, we focus on enhancing the quality of the experience at each step while increasing the effectiveness of the product or service. By improving the quality of the experience, we aim to boost customer satisfaction and loyalty, creating stronger competitive advantages.
User Journey Map

The Aim of the Technique
The User Journey Map visualizes a user's interactions with a product or service step by step, helping us understand their experiences, emotions, and challenges. This map enables us to make and develop strategic design decisions that will improve the user experience.
Our Approach
At UTRLAB, we use the User Journey Map technique to map out all of a user's interactions with a product or service, their emotions, and the challenges they face, step by step. This comprehensive analysis helps us better understand users' needs and allows us to make strategic decisions in the design process that will improve the overall experience.
Our Application Processes
When creating the User Journey Map, we first focus on the goals and needs of the user profile we have defined. Then, we identify the steps where the user interacts with the product or service and map out their emotions and experiences at each stage. In this process, we pinpoint each "touchpoint" the user interacts with and analyze its impact on the user based on research data. By identifying the challenges faced during the journey and opportunities for improvement, we highlight areas in the process that need enhancement. Finally, we present the user journey as a visual map, which guides us in making strategic decisions during the design process, keeping the user at the center.
Contribution to Our Business Goals
The User Journey Map allows for strategic improvements based on user needs by analyzing the user experience step by step. At UTRLAB, we focus on enhancing the quality of the experience at each step while increasing the effectiveness of the product or service. By improving the quality of the experience, we aim to boost customer satisfaction and loyalty, creating stronger competitive advantages.
© 2025 UTRLAB. All Rights Reserved.


Our Services
Representative in Turkey