FOCUS GROUP STUDIES

RESEARCH

Research Methods

We take into account users' values, abilities, and limitations. By selecting the appropriate research methods, we examine users' needs and interactions with the product and all related services, identifying pain points and areas for improvement.

Focus Group Studies

The Aim of the Technique

Focus group studies are an effective method for deeply understanding the needs, expectations, and experiences of a group of users based on targeted features.

Our Approach

As UTRLAB, we bring together your target audience to gather user feedback about your products or services. In these studies, we conduct guided interviews with groups that match the user profiles we have identified, either in face-to-face or online meetings, to explore their thoughts, feelings, and suggestions regarding your product.

Our Application Processes

Focus group studies provide critical insights during the design phase of a new product or the improvement of an existing one. Collecting participants' thoughts, identifying potential usage challenges, and observing how users interact with the product guide the design process. This allows us to develop user-friendly solutions that align with expectations.

Contribution to Our Business Goals

We use focus group studies not only to collect feedback but also as a tool to deeply understand the mental models, emotional responses, and preferences of the target audience. This allows us to continue creating user-centered and effective designs.

Meet Us for Solutions That Will Take Your Projects into the Future!

Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!

Meet Us for Solutions That Will Take Your Projects into the Future!

Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!

Become Our Participant

Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!

Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)

UTRLAB R&D User Research Design Consulting Trade Limited Company

For the User Information Text under the 'Personal Data Protection Law click here.

Become Our Participant

Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!

Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)

UTRLAB R&D User Research Design Consulting Trade Limited Company

For the User Information Text under the 'Personal Data Protection Law click here.

Contact Us

Technopark Office:

METU Technopark Galyum Building B-14 06800 Ankara

User Experience Design / Testing Center 3178th Street No: 20, Yaşamkent / Ankara

Tel : +90 (312) 210 16 07

Fax : +90 (312) 210 18 72

Follow Us

Representative in Turkey

© 2025 UTRLAB. All Rights Reserved.

Contact Us

Technopark Office:

METU Technopark Galyum Building B-14 06800 Ankara

User Experience Design / Testing Center 3178th Street No: 20, Yaşamkent / Ankara

Tel : +90 (312) 210 16 07

Fax : +90 (312) 210 18 72

Follow Us

Representative in Turkey

© 2025 UTRLAB. All Rights Reserved.

FOCUS GROUP

STUDIES

RESEARCH

Research Methods

We take into account users' values, abilities, and limitations. By selecting the appropriate research methods, we examine users' needs and interactions with the product and all related services, identifying pain points and areas for improvement.

Focus Group Studies

The Aim of the Technique

Focus group studies are an effective method for deeply understanding the needs, expectations, and experiences of a group of users based on targeted features.

Our Approach

As UTRLAB, we bring together your target audience to gather user feedback about your products or services. In these studies, we conduct guided interviews with groups that match the user profiles we have identified, either in face-to-face or online meetings, to explore their thoughts, feelings, and suggestions regarding your product.

Our Application Processes

Focus group studies provide critical insights during the design phase of a new product or the improvement of an existing one. Collecting participants' thoughts, identifying potential usage challenges, and observing how users interact with the product guide the design process. This allows us to develop user-friendly solutions that align with expectations.

Contribution to Our Business Goals

We use focus group studies not only to collect feedback but also as a tool to deeply understand the mental models, emotional responses, and preferences of the target audience. This allows us to continue creating user-centered and effective designs.

Meet Us for Solutions That Will Take Your Projects into the Future!

Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!

Meet Us for Solutions That Will Take Your Projects into the Future!

Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!

Become Our Participant

Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!

Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)

UTRLAB R&D User Research Design Consulting Trade Limited Company

Become Our Participant

Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!

Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)

UTRLAB R&D User Research Design Consulting Trade Limited Company

© 2025 UTRLAB. All Rights Reserved.

Representative in Turkey

Contact Us

Technopark Office:

METU Technopark Galyum Building B-14 06800 Ankara

User Experience Design / Testing Center 3178th Street No: 20, Yaşamkent / Ankara

Tel : +90 (312) 210 16 07

Fax : +90 (312) 210 18 72

Follow Us

© 2025 UTRLAB. All Rights Reserved.

Representative in Turkey

Contact Us

Technopark Office:

METU Technopark Galyum Building B-14 06800 Ankara

User Experience Design / Testing Center 3178th Street No: 20, Yaşamkent / Ankara

Tel : +90 (312) 210 16 07

Fax : +90 (312) 210 18 72

Follow Us

Meet Us for Solutions That Will Take Your Projects into the

Future

Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!

Become Our Participant

Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!

Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)

UTRLAB R&D User Research Design Consulting Trade Limited Company

FOCUS GROUP
STUDIES

RESEARCH

Research Methods

We take into account users' values, abilities, and limitations. By selecting the appropriate research methods, we examine users' needs and interactions with the product and all related services, identifying pain points and areas for improvement.

Research Methods

Select

Research Methods

Select

Focus Group Studies

The Aim of the Technique

Focus group studies are an effective method for deeply understanding the needs, expectations, and experiences of a group of users based on targeted features.

Our Approach

As UTRLAB, we bring together your target audience to gather user feedback about your products or services. In these studies, we conduct guided interviews with groups that match the user profiles we have identified, either in face-to-face or online meetings, to explore their thoughts, feelings, and suggestions regarding your product.

Our Application Processes

Focus group studies provide critical insights during the design phase of a new product or the improvement of an existing one. Collecting participants' thoughts, identifying potential usage challenges, and observing how users interact with the product guide the design process. This allows us to develop user-friendly solutions that align with expectations.

Contribution to Our Business Goals

We use focus group studies not only to collect feedback but also as a tool to deeply understand the mental models, emotional responses, and preferences of the target audience. This allows us to continue creating user-centered and effective designs.

© 2025 UTRLAB. All Rights Reserved.

Contact Us

Technopark Office: METU Technopark Galyum Building B-14 06800 Ankara

User Experience Design / Testing Center 3178th Street No: 20, Yaşamkent / Ankara

Tel : +90 (312) 210 16 07

Fax : +90 (312) 210 18 72

Follow Us

Representative in Turkey