FOCUS GROUP STUDIES
RESEARCH
Research Methods
We take into account users' values, abilities, and limitations. By selecting the appropriate research methods, we examine users' needs and interactions with the product and all related services, identifying pain points and areas for improvement.
Usability Test
A/B Test
Survey
İnsight Test
Tree Test
Card Sorting
Field Research
Standards and Accessibility
Focus Group Studies
Expert Analysis
Focus Group Studies
The Aim of the Technique
Focus group studies are an effective method for deeply understanding the needs, expectations, and experiences of a group of users based on targeted features.
Our Approach
As UTRLAB, we bring together your target audience to gather user feedback about your products or services. In these studies, we conduct guided interviews with groups that match the user profiles we have identified, either in face-to-face or online meetings, to explore their thoughts, feelings, and suggestions regarding your product.
Our Application Processes
Focus group studies provide critical insights during the design phase of a new product or the improvement of an existing one. Collecting participants' thoughts, identifying potential usage challenges, and observing how users interact with the product guide the design process. This allows us to develop user-friendly solutions that align with expectations.
Contribution to Our Business Goals
We use focus group studies not only to collect feedback but also as a tool to deeply understand the mental models, emotional responses, and preferences of the target audience. This allows us to continue creating user-centered and effective designs.
Meet Us for Solutions That Will Take Your Projects into the Future!
Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!
Meet Us for Solutions That Will Take Your Projects into the Future!
Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!
Become Our Participant
Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!
Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)
UTRLAB R&D User Research Design Consulting Trade Limited Company
For the User Information Text under the 'Personal Data Protection Law click here.
Become Our Participant
Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!
Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)
UTRLAB R&D User Research Design Consulting Trade Limited Company
For the User Information Text under the 'Personal Data Protection Law click here.
Contact Us
Technopark Office:
METU Technopark Galyum Building B-14 06800 Ankara
User Experience Design / Testing Center 3178th Street No: 20, Yaşamkent / Ankara
Tel : +90 (312) 210 16 07
Fax : +90 (312) 210 18 72
Our Services
Representative in Turkey
© 2025 UTRLAB. All Rights Reserved.
Contact Us
Technopark Office:
METU Technopark Galyum Building B-14 06800 Ankara
User Experience Design / Testing Center 3178th Street No: 20, Yaşamkent / Ankara
Tel : +90 (312) 210 16 07
Fax : +90 (312) 210 18 72
Our Services
Representative in Turkey
© 2025 UTRLAB. All Rights Reserved.
FOCUS GROUP
STUDIES
RESEARCH
Research Methods
We take into account users' values, abilities, and limitations. By selecting the appropriate research methods, we examine users' needs and interactions with the product and all related services, identifying pain points and areas for improvement.
Focus Group Studies
The Aim of the Technique
Focus group studies are an effective method for deeply understanding the needs, expectations, and experiences of a group of users based on targeted features.
Our Approach
As UTRLAB, we bring together your target audience to gather user feedback about your products or services. In these studies, we conduct guided interviews with groups that match the user profiles we have identified, either in face-to-face or online meetings, to explore their thoughts, feelings, and suggestions regarding your product.
Our Application Processes
Focus group studies provide critical insights during the design phase of a new product or the improvement of an existing one. Collecting participants' thoughts, identifying potential usage challenges, and observing how users interact with the product guide the design process. This allows us to develop user-friendly solutions that align with expectations.
Contribution to Our Business Goals
We use focus group studies not only to collect feedback but also as a tool to deeply understand the mental models, emotional responses, and preferences of the target audience. This allows us to continue creating user-centered and effective designs.
Meet Us for Solutions That Will Take Your Projects into the Future!
Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!
Meet Us for Solutions That Will Take Your Projects into the Future!
Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!
Become Our Participant
Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!
Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)
UTRLAB R&D User Research Design Consulting Trade Limited Company
Become Our Participant
Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!
Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)
UTRLAB R&D User Research Design Consulting Trade Limited Company
© 2025 UTRLAB. All Rights Reserved.
Representative in Turkey
Our Services
© 2025 UTRLAB. All Rights Reserved.
Representative in Turkey
Our Services
Meet Us for Solutions That Will Take Your Projects into the
Future
Would you like to learn more about our services so we can provide you with the solutions that best meet your needs? Our team is ready to assist you with the experience and expertise that will take your projects to the next level!
Become Our Participant
Whether you use technology frequently or rarely, every user profile is equally important to us. By participating and sharing your feedback, you can help us make our continuously evolving products more user-friendly and tailored to your needs!
Explicit Consent Text for Participants under the Personal Data Protection Law (KVKK)
UTRLAB R&D User Research Design Consulting Trade Limited Company
FOCUS GROUP
STUDIES
RESEARCH
Research Methods
We take into account users' values, abilities, and limitations. By selecting the appropriate research methods, we examine users' needs and interactions with the product and all related services, identifying pain points and areas for improvement.
Research Methods
Select
Research Methods
Select
Focus Group Studies
The Aim of the Technique
Focus group studies are an effective method for deeply understanding the needs, expectations, and experiences of a group of users based on targeted features.
Our Approach
As UTRLAB, we bring together your target audience to gather user feedback about your products or services. In these studies, we conduct guided interviews with groups that match the user profiles we have identified, either in face-to-face or online meetings, to explore their thoughts, feelings, and suggestions regarding your product.
Our Application Processes
Focus group studies provide critical insights during the design phase of a new product or the improvement of an existing one. Collecting participants' thoughts, identifying potential usage challenges, and observing how users interact with the product guide the design process. This allows us to develop user-friendly solutions that align with expectations.
Contribution to Our Business Goals
We use focus group studies not only to collect feedback but also as a tool to deeply understand the mental models, emotional responses, and preferences of the target audience. This allows us to continue creating user-centered and effective designs.
© 2025 UTRLAB. All Rights Reserved.
Our Services
Representative in Turkey